Industry Insights

Buckeye Corrugated, Inc. (BCI) is proud to announce that our work with Nutrabolt has been honored with a 2025 OmniShopper Award from the Path to Purchase Institute. The campaign — C4 Energy x Jolly Rancher — earned top recognition in the In-Store Marketing: Product Display (Temporary) category.

This award celebrates the industry’s most innovative and effective shopper engagement programs, recognizing excellence across the entire path to purchase. As the only awards program dedicated solely to shopper marketing, the OmniShopper Awards highlight brands and partners who elevate retail experiences and drive meaningful results at every touchpoint.

A Standout Display for a Standout Collaboration

BCI partnered closely with Nutrabolt to bring the C4 Energy x Jolly Rancher collaboration to life at retail. The temporary product display was designed and engineered to:

• Capture attention with bold, high-energy design
• Tell a flavor-forward story through strategic structure and graphics
• Drive trial and purchase by creating an irresistible in-aisle moment
The result was a retail-ready, brand-building display that not only engaged shoppers but stood out among competitive sets — ultimately earning recognition from one of the most respected authorities in shopper engagement.

Celebrating Excellence Across the Path to Purchase

The Path to Purchase Institute highlighted the C4 Energy x Jolly Rancher display as part of its annual announcement showcasing the best shopper marketing campaigns of the year. The full list of 2025 award winners is available on the P2PI website, along with additional coverage on their LinkedIn channel.

This recognition is a testament to BCI’s commitment to strategic design, structural innovation, and manufacturing excellence — and to the strong partnership we share with Nutrabolt.

A Win for Collaboration

“Great work happens when strategy, creativity, and execution align,” said the BCI team. “This award reflects our shared vision with Nutrabolt and the passion behind bringing disruptive retail ideas to life.”

BCI congratulates all 2025 OmniShopper Award winners and extends a special “Thank You” to the Nutrabolt team for the opportunity to collaborate on a campaign that continues to energize the retail aisle.

Contact us to discuss your next award-winning display project.