By BCI
10 May 2024
Corrugated boxes have faithfully served countless products for decades, offering a simple and effective way to protect and transport products, from CPG to industrial and now ecommerce. But when brands need their packaging to go beyond the basic box and truly reflect the brandâs unique identity, marketers know they can create custom corrugated packaging.
Custom corrugated packaging isnât just about slapping a logo on a generic box. Itâs about creating a customized experience that elevates your brand and resonates with your customers. Hereâs why it makes sense for brands to pursue the possibilities of building custom structures and designs for your productâs corrugated packaging.
Weâll also review how Buckeye Corrugated, Inc.âs custom corrugated packaging solutions can help with your next project.
Imagine walking down a crowded aisle. Countless products vie for your attention, all fighting for a coveted spot in your shopping cart. When youâve invested in custom corrugated packaging, your brand breaks through the visual noise. With unique shapes, eye-catching graphics, and strategic design elements, your packaging becomes a silent salesperson, instantly grabbing attention and setting your product apart from the rest of the aisle, shelf, or online catalog.
Packaging is more than just a protective shell; itâs an extension of your brand. Custom corrugated packaging allows you to extend your brand through the most important touch point prior to purchase â your packaging. Incorporating your brand colors, logo, and messaging directly onto the packaging reinforces your brandâs value proposition and creates a memorable experience for your customers.
In todayâs consumer-centric world, personalization reigns supreme. If you use digital printing, you can customize your corrugated packaging for limited-edition or short-run products that allow you to provide a personalized touch. For ecommerce, this solution makes sense, with variable data printing that can feature a customerâs name, a special message, or even a unique design element. While this isnât possible for all brands, this level of personalization fosters a stronger connection with your customers and creates a lasting impression.
Custom corrugated packaging isnât just about aesthetics; itâs also about functionality. Using structural design principles, you can make corrugated strong and versatile in a way that is stackable and protects the product from shipping to shelf display. You can create inserts, compartments, and secure closures specifically tailored to your productâs unique needs. This ensures your product arrives safely at its destination, minimizing damage and preserving customer satisfaction.
Sustainability is a growing concern for both businesses and consumers. The good news is that the custom corrugated packaging designed by the experts at BCI is made with corrugated cardboard, a recyclable material, and manufacturers like BCI who are committed to sustainability not only create packaging and displays that are recyclable, but they also help consumers understand how to recycle their packaging. Itâs all part of their involvement in the Paper and Packaging Boardâs Box to Nature Program. When brands fully commit to sustainable packaging, they can showcase their commitment to sustainability while staying true to their brand promises.
At BCI, weâre passionate about helping businesses unlock the full potential of custom corrugated packaging. We offer a comprehensive suite of services, from creative graphic and structural design and prototyping to high-quality manufacturing and printing. Our team of experts will work closely with you to understand your brand vision and product needs, crafting custom corrugated packaging solutions that are both functional and visually stunning.
Ready to create packaging that truly reflects your brand? Contact BCI today, and letâs transform your packaging into a powerful marketing tool. We can help you design, manufacture, and deliver custom corrugated packaging solutions that elevate your brand and make a positive impression on your customers.
