Righteous Felon wanted to evolve their displays from simple kraft-board designs with limited color into bold, full-coverage, multi-wall (MW) printed displays that better reflected their brand. They also wanted to consolidate SKUs for more versatile, multi-purpose solutions. Timing was critical — a major industry convention was approaching, and they needed a fully developed prototype ready..
BCI’s design team led the artwork development, helping Righteous Felon save time and money on graphic design. Leveraging in-house expertise, BCI created a refreshed visual identity and engineered structures usable across product lines. Despite the tight timeline, the team moved quickly from concept to prototype, ensuring a mockup was ready in time for the convention.
Within six weeks of the initial concept meeting, BCI finalized the structure, completed the design, and manufactured 1,500 units. The displays launched at the convention, showcasing the brand’s updated look and versatility — a fast, efficient turnaround that exceeded expectations.
